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Advertising Attribution: What It Is & How It Works

By Leah TranFebruary 19, 20258 min read
Advertising Attribution: What It Is & How It Works
  • Optimize marketing spend by identifying high-performing channels.
  • Increase ROI by reducing wasted ad spend.
  • Improve customer insights to enhance targeting and personalization.
  • Measure ad effectiveness to refine strategies and messaging.
  1. Set clear goals – Define what you want to track (e.g., purchases, sign-ups, downloads).
  2. Use tracking tools – Implement UTM parameters, Google Analytics, or Facebook Attribution to track conversions.
  3. Analyze customer journeys – Look at how users interact with different ads before converting.
  4. Test different models – Compare various attribution models to find what works best for your business.

Conversion report by TrueProfit marketing attribution feature

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Leah Tran

Content Executive at TrueProfit & eCommerce Content Specialist

Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.

avatarLeah Tran

Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.

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