Advertising Attribution: What It Is & How It Works
- Optimize marketing spend by identifying high-performing channels.
- Increase ROI by reducing wasted ad spend.
- Improve customer insights to enhance targeting and personalization.
- Measure ad effectiveness to refine strategies and messaging.
- Set clear goals – Define what you want to track (e.g., purchases, sign-ups, downloads).
- Use tracking tools – Implement UTM parameters, Google Analytics, or Facebook Attribution to track conversions.
- Analyze customer journeys – Look at how users interact with different ads before converting.
- Test different models – Compare various attribution models to find what works best for your business.
Leah Tran
Content Executive at TrueProfit & eCommerce Content Specialist
Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.
