Multi-Channel Attribution: An Easy Guide for Merchants (2025)

By Tracy NgFebruary 13, 202519 min read
Multi-Channel Attribution: An Easy Guide for Merchants (2025)
  • Better Budget Allocation: Identify the most effective channels and allocate marketing budgets accordingly.
  • Enhanced Customer Insights: Understand how customers interact with different marketing touchpoints before purchasing.
  • Higher ROI: Optimize campaigns to improve conversion rates and profitability.
  • Data-Driven Decision Making: Base marketing strategies on accurate data rather than assumptions.
  • Multi-channel attribution looks at how different marketing channels—like email, social media, and paid ads—contribute to sales. It helps you see which channels are most effective in driving conversions.
  • Multi-touch attribution goes deeper by analyzing the specific interactions (or touchpoints) within those channels. For example, in the social media channel, touchpoints could be a paid ad, an organic post, or a video. This helps you understand which specific actions influence a customer’s decision to buy.
  • Single-Touch Attribution Models (Credit goes to one channel)
    • Last-Click Attribution
    • First-Click Attribution
  • Multi-Touch Attribution Models (Credit is distributed across multiple channels)
    • Linear Attribution
    • Time Decay Attribution
    • Position-Based Attribution
    • Data-Driven Attribution
  • 40% credit to the first touchpoint
  • 40% credit to the last touchpoint
  • 20% credit shared between the middle two touchpoints
  • If you want simplicity → Last-Click or First-Click
  • If you want a fairer view → Linear
  • If you want more accuracy → Time Decay or Position-Based
  • If you want data-driven insights → Data-driven Attribution
  1. A customer sees a Facebook ad for your product.
  2. They visit your website, add the product to their cart, but don’t complete the purchase.
  3. The next day, they see a Google ad, click it, and make a purchase.
  • Multi-touch attribution: Get insights into all customer touchpoints, from first click to final purchase.
    Real-time profit tracking: Unlike other tools that focus solely on revenue, TrueProfit calculates your actual profit after expenses.
  • Seamless integrations: Connects with Shopify, Facebook Ads, Google Ads, TikTok Ads, and more.
  • Easy-to-use dashboard: No complex setup—just clear, actionable data.
  • Data integration: integrates with many of marketing platforms, including Google Analytics, Facebook Ads, and Twitter Ads.
  • Detailed reports: generates reports for you to gain insights into the performance of your marketing channels.
  • Free to use: available to all advertisers for free
  • Data integration: integrates with Google Analytics, Facebook Ads, Salesforce, etc.
  • Powerful: allow you to see which ads led to which conversions, down to the ad creatives level.
  • Safe: have an anti-fraud system to ensure your data and budget is safe and never misrepresented.
  • Data integration: integrates with a variety of marketing platforms like Google Analytics, Facebook Ads, and Salesforce.
  • Attribution models: offers a variety of attribution models, including linear, time decay, position-based attribution, etc.
  • Reporting: provides detailed reports that show you how your marketing channels are performing.

avatar
Tracy Ng

Senior Content Executive at TrueProfit & SEO/Content Specialist

Tracy is a senior content executive at TrueProfit – specializing in helping eCommerce businesses scale profitably through content. She has over 4 years of experience in eCommerce and digital marketing editorial writing. She develops high-impact content that helps thousands of Shopify merchants make data-driven, profit-focused decisions.

Related BlogsSee All
How to Scale Your Shopify Store: 7 fastest ways + Examples
eCommerce

How to Scale Your Shopify Store: 7 fastest ways + Examples

Honest TrueProfit Review (2025): Worth the Hype or Overrated?
eCommerce

Honest TrueProfit Review (2025): Worth the Hype or Overrated?

9 Best Shopify Apps to Increase Sales (2025 Honest Reviews)
eCommerce

9 Best Shopify Apps to Increase Sales (2025 Honest Reviews)