10 Best Shopify Christmas Stores to Inspire Your Holiday Sales
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The holiday season is one of the busiest times for eCommerce businesses. Shopify merchants, in particular, can leverage Christmas-themed campaigns and store designs to attract more customers and boost sales. To help you get inspired, we’ve curated a list of 10 exceptional Shopify stores that nail the Christmas spirit while selling effectively.
Let’s dive in with more cutting-edge ideas.
10 Unique Shopify Christmas Store Examples You Can Learn From
Here are 10 Shopify stores that excel in different niches and offer inspiration for your own Christmas campaigns.
1 The Outrage
Niche: Fashion & Apparel
The Outrage started as a feminist apparel company but now offers a wide range of merchandise, from clothes and books to crafts and accessories.
As Christmas is coming, The Outrage is already promoting its hero product—sweaters—placing them front and center on the homepage. This simple move makes their best-seller the main attraction of the holiday campaign.
Key Lesson: It’s time to bring your Black Friday winner back for Christmas. Or, you can resell last Christmas’s best-seller or a product that consistently drives sales year-round — as long as it’s a proven performer to squeeze the most value out of your Christmas traffic.
2. Rothy
Niche: Sustainable Footwear
It might not be Rothy’s style—the sustainable, washable women’s shoe brand—to fully expose their big Christmas sale right on their homepage. But they do warm up customers by featuring festive red-and-green themed shoes across their store. Alongside this, they also launched a Gift Shop, letting shoppers pre-order gifts now through December 24.
Key Lesson: Not every store needs a loud “sale” banner on the homepage. Sometimes, it’s more effective to keep your site clean and festive while promoting exclusive deals through email, SMS, or social media. Build a Gift Shop page instead— that’s where high-intent shoppers will naturally spend more time browsing and buying.
3. Silk & Willow
Niche: Home Decor & Lifestyle
Silk & Willow is an elegant wedding decor, so they pick the subtle and arrogant approach to announce their big holiday season. Instead of pushing loud discounts, the brand quietly transforms its homepage with a soft Christmas vibe — hints of red and green — it feels premium and consistent with the brand’s identity
Key Lesson: Make sure your Christmas promotions stay true to your brand identity. The right tone and design should create a festive feel without breaking store image.
4. GOODEE
Niche: Ethical & Sustainable Goods
Why promote ordinary products when you can sell them as ready-to-gift items? That's exactly what GOODEE is doing with their Christmas landing page: Promoting pre-curated products like complete, giftable ideas, making it much easier for shoppers to decide instead of needing to think “What should I pair this with?” or “Is this perfect for a gift?”
Key Lesson: Sell your products as gift-ready bundles to increase holiday purchase intent — when most shoppers visit your site looking for just two things: great deals and the perfect gift.
5. Cocolab
Niche: Skincare & Beauty
Around 72% of American customers find themselves buying an item because its package looks appealing. That's why brands across industries—cosmetics, food electronics, luxury goods, or healthcare brands like COCOLAB — rely on their festive package to boost Christmas sale holidays.
Key Lesson: Use seasonal packaging strategically. Make your products look giftable right on the shelf or homepage. Highlight limited-edition designs, bundle them as gift sets, and showcase them in visuals that spark the “this would make a perfect gift” reaction.
Further Reading
6. Manitobah
Niche: Outdoor & Footwear
Manitobah is a traditional craftsmanship brand, and their Christmas campaign reflects that identity — minimalist, vintage, yet clear in its message. Their call to action, “Unwrap Warmth Gift Guide,” perfectly stays at the center of the campaign with their hero Christmas product, making it easy for shoppers to find the right presents and increase average order value.
Key Lesson: A thoughtful gift guide is a perfect drop in the early-Christmas campaign without sounding too pushy.
7. Allbirds
Niche: Sustainable Footwear
No gift guide, no exclusive sale, not even a festive homepage — Allbirds quietly dropped a single red gift box on their usual minimalist page. By changing just one thing, they instantly drew attention and made their message clear without revealing everything: something new is coming.
Key Lesson: Standing out doesn’t mean showing every Christmas deal — sometimes, it’s about changing just one element on your homepage or product page to spark curiosity and attract customers.
8. Verve
Niche: Coffee & Beverages
Verve, the coffee brand, is fully ready for their Christmas shopping season. Their limited-edition gift box sets take center stage on the homepage, an exclusive BOGO 20% off deal sits prominently on the left, and festive packaging runs across the entire catalog. Everything feels prepared for customers to come, explore, and buy.
Key Lesson: Make the buying decision effortless — place the product, the offer, and the gift option right on your homepage so customers don’t have to look twice.
9. Taza Chocolate
Niche: Gourmet Food & Chocolate
Before running big campaigns, Taza Chocolate—a Mexican-inspired organic chocolate, starts with what customers see first — product photos. They introduce festive-themed product images across the store, signaling to shoppers that it’s gifting season without needing to shout it through discounts or banners.
Key Lesson: You don’t always need a major campaign to feel festive. Sometimes, updating your product visuals is enough to signal “holiday” and nudge shoppers toward a gift-buying mindset
10. Beauty Bakeries
Niche: Beauty & Skincare
Beauty Bakeries wins with colorful holiday campaigns and themed product bundles. Their Shopify store features eye-catching Christmas visuals, gift guides, and promotional offers. The combination of fun design and easy-to-shop bundles makes them a top pick for beauty-focused Christmas shoppers.
Key Lesson: Festive design draws them in, but easy-to-shop bundles close the sale. Pair creativity with convenience for the perfect holiday strategy.
Further Reading
Top Christmas-Themed Shopify Designs for 2025
The Christmas theme is a template that’s specifically designed to add holiday touch to your frontstore. It often comes with holiday-themed banners, red-and-green color schemes, gift-inspired product playouts, and more, helping merchants quickly launch their Christmas campaign on-site.
Here the top 3 Christmast themes to use in your store from now on:
- Flone is best for mobile responsiveness + multiple layouts.
- Avone is a perfect choice with its vast feature options such as wishlists, sale labels, countdown timers,..
- Plantmore offers features like an Ajax cart with countdowns, a built-in wishlist, quick view, color swatches.
Best Christmas Marketing Ideas to Boost Sales
To make the most of the holiday season, consider these marketing strategies for your stores
1. Launch Exclusive Offers
This could be a buy-one-get-one offer, a site-wide discount, or early-access deals for the early birds who don’t want to miss out. The goal is to give shoppers a reason to buy right now instead of waiting, especially when their feeds are already flooded with holiday deals from other stores.
2. Drop Bundle Deals
The easiest way to boost the value of each Christmas order is with bundle deals—like gift sets, holiday essentials, or “buy more, save more” offers—to encourage shoppers to buy multiple items at once. Remember, bundling doesn’t mean pairing random products. Merchants should strategically combine a high-margin item with an add-on product that customers actually want, so you can increase average order value and make more profit per order.
3. Go Hard on Timely Shipping
There’s nothing worse than a gift arriving after Christmas. Customers expect their holiday orders to arrive on time, so make timely shipping a top priority. You can also use this as a marketing advantage—encourage customers to order early to guarantee their items are processed, packaged, and shipped in time for the big day.
4. Run Warm-Up Email Campaign
One another best tactic is to get your audience ready with a warm-up email campaign. The content could be teasing upcoming Christmas products, exclusive deals, or limited-time bundles, literally just anything that helps your store stay top-of-mind when shoppers start planning their holiday purchases.
5. Run Affiliate Programs
Rather than depending only on paid ads, merchants can attract high-intent buyers through affiliate links shared by influencers on their own platforms. It’s a simple way to promote your Christmas store across multiple placements and generate more sales without overspending on ads.
Combining creative store design with strategic marketing can help you maximize holiday sales.
Your Secret Tip to The Most Profitable Christmas Season
Here’s our last—and most valuable—tip to ensure this becomes your most profitable Christmas season yet: track your net profit closely.
Net profit is the most accurate metrics that reveals your store’s true performance after product costs, discounts, ad spend, shipping fees, and other hidden expenses quietly add up during the busiest shopping time of the year.
That’s why thousands of Shopify merchants rely on TrueProfit, the #1 net profit analytics app for automatically tracking every expense in their stores—from COGS and ad costs to transaction fees and shipping—giving merchants a complete view of their overall holiday performance.
With TrueProfit revealing your true profit and loss in real time, merchants can confidently make data-backed decisions that quickly change the holiday performance—like scaling early-rising products, optimizing ads that generate profit, and end the season with your highest profit margin as possible.
Further Reading
Shopify Christmas Stores FAQs
Is it a good choice to prepare the Shopify store during Christmas?
Yes, preparing your store early allows you to optimize products, design, and marketing campaigns to capture holiday traffic.
Do I need to change my homepage for Christmas?
Absolutely. Adding festive banners, countdowns, and gift guides can significantly increase engagement and sales.
What kind of Christmas products sell best on Shopify?
Popular options include gift bundles, seasonal decorations, limited-edition items, and consumables like chocolates or coffee.
How can I run a successful Christmas sale campaign?
Use a mix of email marketing, social media, discounts, giveaways, and retargeting ads to engage customers and drive sales.
Should I offer free shipping during Christmas?
Yes, free shipping is highly attractive during holidays and can increase conversion rates, especially for gift items.
How do I track my holiday profit and sales on Shopify?
Use Shopify analytics and profit tracking apps to monitor sales, revenue, and product performance during the holiday season.
What’s the best way to handle higher Christmas traffic?
Ensure your website is optimized for speed, stock levels are sufficient, and customer support is ready to handle inquiries.
How can I keep customers coming back after Christmas?
Implement post-holiday email campaigns, loyalty programs, and retargeting strategies to encourage repeat purchases.
Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.
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