KEY FEATURES

Profit Dashboard

Get an instant overview of your business performance.

Product Analytics

Identify most and least profitable products.

Marketing Attribution

Give credit to the true profitable marketing channels.

P&L Report

Get a high-level overview of your P&L over any given timeframe.

TikTok Shop's Net Profit

Claim your shortcut to real-time TikTok Shop profit insights.

TrueProfit MCP

Plug TrueProfit into LLMs. Ask questions, get real profit answers.

Customer Lifetime Value

Unlock customer true value for smarter retention strategies.

Expense Tracking

Track every expense to unlock accurate profit insights.

Integrations

Connect to all data points for a complete business picture.

Why TrueProfit >

Learn why net profit matters — and why TrueProfit does it best.

USE CASES

Profit Tracking

Keep a pulse on your net profit status in real-time.

Profit Optimization

Turn today’s insights into tomorrow’s net profit.

Ad Tracking

Track your ad performance data beyond cookie limitations.

TRUEPROFIT IS FOR

Small Business Owner

Keep real-time tabs on your business’s profit and loss.

Enterprise Business

Convert reliable data into strategic business decisions.

Marketing Agency

Gain your client’s trust with accurate profit-based reports.

Rosie Doan

Senior Content Specialist at TrueProfit

LinkedIn

Rosie Doan is a Senior Content Specialist at TrueProfit with over 4 years of experience creating content for the ecommerce and SaaS industry. Having worked closely with Shopify merchants and ecommerce businesses, she has developed a deep understanding of the challenges store owners face, from growing revenue and acquiring customers to tracking performance, managing costs, and improving profitability.

Learn more about TrueProfit

Experience

With over 4 years of experience in ecommerce content, Rosie has written extensively about Shopify, profit analytics, ecommerce finance, AI, and business growth. She specializes in turning complex topics into clear, actionable content that helps merchants make better decisions.

At TrueProfit, Rosie works closely with product and customer service teams to create educational, research-backed content for Shopify merchants. By combining product knowledge with real merchant feedback, she ensures every article addresses the challenges merchants actually face, from understanding their numbers to improving profitability and scaling sustainably.

Expertise

Ecommerce & Shopify
Profit Analytics & Business Reporting
AI Tools for Ecommerce
SEO & Content Strategy

Let's Collaborate

Education

University of Economics

Bachelor’s Degree in Marketing

Featured Articles by Rosie Doan

Through her content, Rosie helps Shopify merchants make sense of their numbers, so they can make smarter decisions and grow more profitably.