HomeBlogFinance FundamentalsLinear Attribution: How It Works & When to Use It (2025)

Linear Attribution: How It Works & When to Use It (2025)

By Leah TranSeptember 25, 20238 min read
Linear Attribution: How It Works & When to Use It (2025)
  1. Clicks on a Facebook ad
  2. Receives and opens a marketing email
  3. Reads a blog post on the company’s website
  4. Clicks on a Google Search ad and completes the purchase
  • Multi-Channel Campaigns – If your business uses a mix of paid ads, email marketing, social media, and SEO, linear attribution ensures all channels get fair recognition.
  • Longer Customer Journeys – For industries like B2B SaaS or high-ticket eCommerce, where multiple interactions happen before a conversion, this model helps track engagement more accurately.
  • Brand Awareness & Nurturing Campaigns – If your marketing strategy focuses on nurturing leads over time, linear attribution helps measure the combined impact of all efforts.

join trueprofit discord profit tribe

Share via
avatar
Leah Tran

Content Executive at TrueProfit & eCommerce Content Specialist

Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.

avatarLeah Tran

Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.

Follow on Linkedin >

Table of Contents

Related BlogsSee All
6+ Best BeProfit Alternatives for Profit Tracking in 2025 (+Real Reviews)
eCommerce

6+ Best BeProfit Alternatives for Profit Tracking in 2025 (+Real Reviews)

Tracy NgTracy Ng
|Jun 23, 2025|14 min read
Low Cost, High Profit Margin Products for eCommerce in 2025 
eCommerce

Low Cost, High Profit Margin Products for eCommerce in 2025 

Leah TranLeah Tran
|Jun 22, 2025|12 min read
7+ Top Shopify Stores to Inspire Your Brand in 2025  
eCommerce

7+ Top Shopify Stores to Inspire Your Brand in 2025  

Leah TranLeah Tran
|Jun 21, 2025|7 min read