Linear Attribution: How It Works & When to Use It (2025)
- Clicks on a Facebook ad
- Receives and opens a marketing email
- Reads a blog post on the company’s website
- Clicks on a Google Search ad and completes the purchase
- Multi-Channel Campaigns – If your business uses a mix of paid ads, email marketing, social media, and SEO, linear attribution ensures all channels get fair recognition.
- Longer Customer Journeys – For industries like B2B SaaS or high-ticket eCommerce, where multiple interactions happen before a conversion, this model helps track engagement more accurately.
- Brand Awareness & Nurturing Campaigns – If your marketing strategy focuses on nurturing leads over time, linear attribution helps measure the combined impact of all efforts.
Leah Tran
Content Executive at TrueProfit & eCommerce Content Specialist
Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.
