6 Tactics to Increase Average Order Value (AOV) + Examples
- Increase Traffic: More visitors via ads or SEO mean more sales, but this can be costly.
- Boost Average Order Value (AOV): This is the average amount each customer spends per order.
- Upselling and cross-selling
- Product recommendations
- Bundle
- Free shipping
- Quantity discount
- Customer loyalty program (Check out Akohub)
- Upselling: Persuade customers to choose a higher-end or upgraded version of a product.
- Cross-Selling: Suggest complementary products that pair well with the item they’re buying.
- Dedicated Bundle Pages – Brands like Soundtoys offer a separate product page for their Soundtoys 5, which combines 5 individual items into a compelling package.
- “Spend $50 and get 15% off”
- “Only $12 more to save 10%”
- “Get a free gift on orders over $60”
- Points-based system: Reward customers with points for purchases, referrals, or social engagement.
- Tiered memberships: Offer VIP perks for high-spending customers (e.g., early access, free shipping).
- Exclusive discounts: Let members redeem points for discounts, free gifts, or cashback offers.
Leah Tran
Content Executive at TrueProfit & eCommerce Content Specialist
Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.
