10+ Proven Tactics To Increase Customer Lifetime (2025)
- What is the customer lifetime value?
- How to calculate customer lifetime value?
- 10+ proven strategies to increase customer lifetime value.
- Implement an email automation tool that segments your audience based on past purchases.
- Use on-site recommendation engines to showcase related products.
- Leverage retargeting ads with personalized messages to bring customers back.
- Encourage reviews by following up after a purchase.
- Feature testimonials and user-generated content on product pages.
- Use social media influencers to share authentic reviews of your products.
- Implement live chat support on your website.
- Create an FAQ or help center that addresses common customer issues.
- Train your support team to provide empathetic and effective solutions.
- Launch a points-based system where customers earn points for every purchase that can be redeemed for discounts.
- Offer tiered rewards that get better with increased spending.
- Promote exclusive offers and early access to new products for members.
- Use pop-ups or on-site recommendations to suggest upgrades or add-ons during checkout.
- Display “Frequently Bought Together” sections on product pages.
- Train customer service reps to suggest additional items during live chat sessions.
- Implement re-engagement campaigns for inactive customers.
- Send personalized offers on birthdays or anniversaries.
- Offer subscription-based services for products that require regular replenishment.
- Offer discounts or rewards for every successful referral.
- Make the referral process seamless with shareable links.
- Promote the program via email and on your website.
- Provide incentives like a discount on the first subscription order.
- Ensure easy cancellation and renewal processes to build trust.
- Bundle subscription services with exclusive content or perks.
- Create how-to videos and blog posts that explain product benefits and usage.
- Host webinars or live Q&A sessions on topics related to your products.
- Use customer feedback to create content that addresses their pain points.
- Integrate a rewards program where customers earn points for purchases and interactions.
- Offer badges or levels that unlock exclusive discounts or offers.
- Create challenges or contests that encourage customers to engage with your brand on
- Create social media groups or forums where customers can share their experiences.
- Host virtual events, webinars, or local meetups to connect with your audience.
- Encourage user-generated content and showcase it on your website and social media

Harry Chu
Founder of TrueProfit & eCommerce Profitability Expert
Harry Chu is the Founder of TrueProfit, a net profit tracking solution designed to help Shopify merchants gain real-time insights into their actual profits. With 11+ years of experience in eCommerce and technology, his expertise in profit analytics, cost tracking, and data-driven decision-making has made him a trusted voice for thousands of Shopify merchants.