10+ Proven Tactics To Increase Customer Lifetime (2025)

By Harry ChuNovember 7, 202411 min read
10+ Proven Tactics To Increase Customer Lifetime (2025)
  • What is the customer lifetime value?
  • How to calculate customer lifetime value?
  • 10+ proven strategies to increase customer lifetime value.

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  • Implement an email automation tool that segments your audience based on past purchases.
  • Use on-site recommendation engines to showcase related products.
  • Leverage retargeting ads with personalized messages to bring customers back.
  • Encourage reviews by following up after a purchase.
  • Feature testimonials and user-generated content on product pages.
  • Use social media influencers to share authentic reviews of your products.
  • Implement live chat support on your website.
  • Create an FAQ or help center that addresses common customer issues.
  • Train your support team to provide empathetic and effective solutions.
  • Launch a points-based system where customers earn points for every purchase that can be redeemed for discounts.
  • Offer tiered rewards that get better with increased spending.
  • Promote exclusive offers and early access to new products for members.
  • Use pop-ups or on-site recommendations to suggest upgrades or add-ons during checkout.
  • Display “Frequently Bought Together” sections on product pages.
  • Train customer service reps to suggest additional items during live chat sessions.
  • Implement re-engagement campaigns for inactive customers.
  • Send personalized offers on birthdays or anniversaries.
  • Offer subscription-based services for products that require regular replenishment.
  • Offer discounts or rewards for every successful referral.
  • Make the referral process seamless with shareable links.
  • Promote the program via email and on your website.
  • Provide incentives like a discount on the first subscription order.
  • Ensure easy cancellation and renewal processes to build trust.
  • Bundle subscription services with exclusive content or perks.
  • Create how-to videos and blog posts that explain product benefits and usage.
  • Host webinars or live Q&A sessions on topics related to your products.
  • Use customer feedback to create content that addresses their pain points.
  • Integrate a rewards program where customers earn points for purchases and interactions.
  • Offer badges or levels that unlock exclusive discounts or offers.
  • Create challenges or contests that encourage customers to engage with your brand on
  • Create social media groups or forums where customers can share their experiences.
  • Host virtual events, webinars, or local meetups to connect with your audience.
  • Encourage user-generated content and showcase it on your website and social media

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Harry Chu

Founder of TrueProfit & eCommerce Profitability Expert

Harry Chu is the Founder of TrueProfit, a net profit tracking solution designed to help Shopify merchants gain real-time insights into their actual profits. With 11+ years of experience in eCommerce and technology, his expertise in profit analytics, cost tracking, and data-driven decision-making has made him a trusted voice for thousands of Shopify merchants.

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