How to Get Sales on Shopify: 7 Beginner-Friendly Tactics
- Set a free shipping threshold (e.g., “Free shipping on orders over $50”) to increase average order value and ease sticker shock.
- Launch limited-time discounts like “24-hour launch sale” to encourage fast purchases.
- Offer product bundles such as “Buy 2, save 15%” to raise cart size and perceived value.
- Give first-time buyers a coupon (like 10% off) to convert browsers into buyers and collect their emails for future marketing.
- Use organic TikTok and Instagram Reels to post short demos or user-generated content (UGC) style videos.
- Boost your top-performing videos with a small ad spend — even $5/day can drive traffic.
- Join niche communities like relevant Facebook groups or subreddits and add value without spamming. Reach out to micro-influencers for product reviews in exchange for free samples.
- Start by importing reviews from apps like Kudosi to have quality reviews from top marketplaces like Amazon, Etsy, Temu, etc. They provide instant trust that new visitors look for and nudge them to convert faster.
- Use “Best Seller” or “Trending” badges on key products to subtly suggest popularity. You can pick these based on your niche, pricing, or what gets the most clicks.
- Create a customer gallery using mockups or lifestyle images. Tools like Canva or Placeit can help you generate real-life usage shots even before you get your first order.
- Start by choosing a mobile-optimized Shopify theme—Dawn, Refresh, or Sense are strong options that balance speed and flexibility. It’s best to stick to a clean layout with large product images and minimal distractions and remove any pop-ups or banners that interrupt the mobile flow.
- Run your store through Google’s PageSpeed Insights and Shopify’s Store Analyzer to identify what’s slowing you down. Compress your images, avoid overly large videos, and minimize third-party scripts.
- Test your checkout experience across devices to make sure the buttons are visible, payment options work, and autofill functions are enabled.
- Welcome email: Reinforce your brand and deliver the promised discount.
- Abandoned cart email: Remind them of what they left behind, with a gentle nudge to return.
- Post-purchase flow: Thank customers, suggest related items, and invite them to share a review.
Harry Chu
Founder of TrueProfit & eCommerce Profitability Expert
Harry Chu is the Founder of TrueProfit, a net profit tracking solution designed to help Shopify merchants gain real-time insights into their actual profits. With 11+ years of experience in eCommerce and technology, his expertise in profit analytics, cost tracking, and data-driven decision-making has made him a trusted voice for thousands of Shopify merchants.
