10 Best Black Friday Marketing Strategies to Boost Sales in 2025

Black Friday is the biggest opportunity of the year to turn browsers into loyal buyers. But competition is fierce — everyone’s running discounts, sending emails, and shouting for attention.

To truly win this season, you’ll need more than just slashed prices. You need strategies that stand out, delight customers, and build profit — not chaos.

Let’s break down the 10 best Black Friday marketing strategies proven to drive unstoppable sales in 2025.

Quick Recap: 

1. Automate Discount Code at Checkout

Shoppers are super impatient during Black Friday and that’s why making them type or copy a code can kill your conversions. To satisfy these “hot temper” shoppers, you can use automatic discounts—the price discount applies directly at checkout or is already reflected in the product listing.  It’s effortless, and effortlessness is a key to winning over impatient shoppers during major sales.

2. Run Deal of the Hour 

Instead of dropping all your discounts at once, merchants can run hourly or time-limited deals to keep shoppers constantly coming back for more. These secret deals could be an exclusive product discount, a free gift with purchase, a flash deal on a specific category, or even early access to limited stock. 

Each time customers return to see what’s new, you gain another opportunity to convert them or increase their order value. It works best when you start with smaller incentives to draw shoppers in — then release your biggest and boldest offers during peak hours when traffic and excitement are at their highest.

Just remember, when we say “hourly,” it doesn’t have to drop 12 or 24 deals in a single day — just three to four well-timed drops across the day can perform well. 

3. Add New Item to Last-Minute Sale 

People naturally pay more attention to new arrivals than repeated old offers. Announcing a new collection or product drop right before your Black Friday sale — or even on the day itself — that’s all it takes to attract customers checking what’s new. 

If the idea of releasing a whole product line panics you, don't worry. You don’t have to roll out a full new line. Sometimes, simply adding one hero product or a best-selling favorite can do the trick. 

4. Offer Mystery Bundles

To avoid too-much-discount, you can offer mystery bundles instead. A set of bundles, if chosen carefully, can drive higher AOV while protecting your profit margins. 

Since customers are purchasing multiple items in one purchase, you can earn more than a single-item discount. And unlike traditional markdowns, mystery boxes allow merchants to mix high-margin items with slower-moving inventory to create a “high-value” perception without actually giving away your bestsellers at heavy discounts.

5. Gamify Exclusive Black Friday Promotion

According to WiserNotify, gamified popups can improve conversion rates by an average of 13%, largely because they make visitors feel like they’ve earned something exclusive. That psychological “win” boosts their motivation to complete a purchase — and makes your brand more memorable in a sea of static offers.

Common gamified elements include spin-to-win wheels, scratch-to-reveal popups, and mystery box draws. Each spin, scratch, or reveal can invite a steady flow of high-intent leads, so you can retarget after the sale with post-Black Friday offers or holiday promotions.

6. Partner with Micro-Influencers

Affiliate/Coupon campaigns with micro-influencers typically deliver higher engagement and stronger conversion rates than those with larger influencers. According to The Social Cat, micro-influencers (10K–50K followers) outperform mid-tier influencers (50K–100K followers) in both engagement and sales impact — especially when the partnership feels relevant to their audience.

That’s why MyProtein only partnered with micro influencers who genuinely use their product. A small creator with 5-10K loyal fans like Danos can outperform because he often has more loyal, high-intent followers. 

7. Utilize Free Gifts Rather Than Deep Discount

Black Friday is often a harsh race with discounts—but dropping prices isn’t always the smartest move to all brands. For premium or low-margin brands, aggressive discounts can devalue the brand perception or cut deeply into profits. 

That’s why some brands offer free gifts as their Black Friday deals. The key is to offer something that adds real value but costs you very little — such as mini products, travel-sized samples, or exclusive branded merch.

Others use both medium discounts and free gifts, creating a generous offer that still leaves a good net profit margin. 

8. Treat VIPs the VIP Way

Your top buyers might drive most of your Black Friday profit. That’s why treating your most valuable customers (VIPs) differently is a critical action in Black Friday. 

Here's how you treat VIPs the VIP way: 

First, give VIPs 24–48 hours of early access before your public sale begins.

Second, offer a slightly higher discount (e.g., 25% for VIPs vs. 20% for others), or give them an extra perk like free shipping or a free gift.

Or, you can allow VIPs to pre-order new collections or select preferred colors, sizes, or variants before anyone else.

That said, not everyone should receive VIP treatment. Typically, VIPs make up 15–20% of your customer base — those who are the most engaged, high-spending, or frequent shoppers.

9. Host Livestream During Black Friday

What's powerful about live shopping is that customers can engage, ask questions, and get a real sense of what your products feel like in action— making it one of the best ways to close a deal in real-time. 

While there are countless tips on live shopping out there, the most important principle to focus on is this: Live shopping is an entertaining performance. So make it worth staying until the very end. If your live stream feels too much like a hard sell, viewers may leave before even seeing your offer. 

10. Strategically Extend Sale Afterward

Here's the truth: Not every shopper is ready to make a purchase during Black Friday's peak hours. That's why to make the most of the holiday season, merchants should consider extending their sale beyond even D-day.

There's a lot of "good excuses" for it, but the best ones might come from CRUA. CURA made their extended sale as the real benefit, while targeting three types of shopper who might benefit the most: r shoppers who might miss the initial event, needing more time to make a purchase, or loyal customers looking to add items. This way, they can capture extra revenue and re-engage their audience without sounding too pushy. 

Track the True Performance of Your Black Friday 

When it comes to Black Friday, we don’t recommend trying anything too unique without data-backed proof that it will truly impact your bottom line. This is the most critical sales event of the year — so focus on what your net profit already tells you works.

That’s exactly why thousands of Shopify merchants installed TrueProfit and see net profit tracking as essential to their BFCM success. As the #1 Shopify Net Profit Analytics app, TrueProfit takes the guesswork out of profitability by automatically calculating every expense — from COGS and ad spend to fulfillment and shipping fees — so it reveals the most accurate view of your Black Friday performance through the lens of net profit.

With TrueProfit, you can:

With TrueProfit, you go into Black Friday with complete clarity, knowing which actions, ads, and products actually grow your bottom line.

Lila Le

Lila Le is the Marketing Manager at TrueProfit, with a deep understanding of the Shopify ecosystem and a proven track record in dropshipping. She combines hands-on selling experience with marketing expertise to help Shopify merchants scale smarter—through clear positioning, profit-first strategies, and high-converting campaigns.

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