Amazon FBA Success Rate: All The Crucial Stats [2025]
![Amazon FBA Success Rate: All The Crucial Stats [2025]](https://be.trueprofit.io/uploads/successrate.svg)
- Conduct research about your market, niche, target audience, suppliers, and rivals: 1 - 2 weeks
- Build custom order inventory: 4 - 6 weeks
- Deliver products by sea: 4 weeks
- Create Amazon product listing page: 3 - 7 days
- Launch marketing campaign and research for the next items: 3 months
- Order, manufacture, ship, and create a listing page for the second product: 12 weeks
- Launch marketing campaign and research for the next items: 6 weeks
- Monthly subscription fee: $39.99 per month (Only for Professional Selling Plan)
- Per-item fees: $0.99 fee for each item sold (Only for Individual sellers)
- Referral fee rates: Vary between categories
- Closing fees: $1.80 per item (Applied in the categories of Books, DVD, Music, etc)
- High-volume listing fee: $0.001 per eligible SKU (Charge monthly but the first 1.5 million SKUs will be waived)
- Refund administration fee: $5.00 or 20% of the applicable referral fee (Applied if you refund a paid order)
- Start with a small number of items: If you’re new to Amazon, you can start selling 50 - 100 products to test the market. If you succeed in selling them, you can order more and adopt your selling strategy. Otherwise, you won’t suffer from huge losses if your business doesn’t take off.
- Research your keywords and optimize listings: Keyword research helps you find suitable keywords to target and gives important insights about the questions that your target audience is actually looking for. You can use keyword optimization tools to boost your ranking and sales.
- Invest in winning products: Winning products have high-quality and fair prices, so people tend to buy them. Selling these products helps you get more customers, make more sales, and it’s pretty easy to find.
- Look for new products: Most products will become outdated over time, so keep searching for best-selling items is important to remain your business.
- Invest in Amazon PPC: Amazon PPC, ads run by experts, help boost sales of your products. They can be costly, so you should be prepared with a strong budget.
Content Executive at TrueProfit & eCommerce Content Specialist
Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.
Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.
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