Save Money with 7 Best Triple Whale Alternatives in 2025

Triple Whale is popular—but it’s not for every brand. For many Shopify merchants, it’s too expensive, too attribution-heavy, or simply too much for what they actually need.

If you’re scaling your store and want a tool that focuses on real profit clarity—not just ad attribution—this list is for you. We’ve compared top 7 alternatives to Triple Whale that:

🥇 1. TrueProfit – The Best Value among Triple Whale Alternatives

TrueProfit's Real-time Dashboard

If you’ve ever opened a Triple Whale dashboard and thought:  “Wait, what’s my actual profit?” — you’re not alone.

TrueProfit (ranked as the #1 in the Profit Calculation Category on Shopify) solves that exact problem by focusing on the one metric that actually matters: your real-time bottom line. 

While Triple Whale prioritizes attribution modeling that requires extensive data for their machine learning, TrueProfit gives you an instant, all-in-one view of your net profit. TrueProfit automatically tracks COGS, shipping, ad spend, transaction fees, taxes, and more within clicks without the wait compared to Triple Whale. 

✅ Why brands switch from Triple Whale to TrueProfit:

Price comparison:

TrueProfit: Starts at $35/month

Triple Whale: Starts at $149/month

That’s up to 4x less, with a tighter focus on what drives real business decisions: net profit.

TrueProfit’s customer review: 

TrueProfit is best for Shopify store owners who want real-time clarity on their true profits after all costs. It’s ideal for dropshippers, DTC brands, and new sellers looking to scale confidently without relying on spreadsheets. If you want to know exactly what’s working and what’s not, TrueProfit keeps you data-driven from day one.

“TrueProfit has truly been a game changer for my business. It gives me a crystal-clear overview of all the important numbers – from profit margins and product costs to ad spend and real-time performance. The interface is super intuitive, and everything updates automatically, which saves me a lot of time and stress.

RazorAction (Sweden), 1 month using TrueProfit

2. Lifetimely 

Lifetimely's Dashboard

Lifetimely is a popular choice for Shopify and Amazon sellers looking to understand the long-term value of their customers. It combines profit tracking with advanced tools for measuring customer lifetime value (LTV), analyzing purchase behavior, and visualizing cohort trends — making it well-suited for brands focused on retention and growth.

The platform offers a real-time P&L dashboard, segmented cohort analysis, and predictive LTV modeling that helps merchants identify their most profitable audiences and sales channels.

Lifetimely’s Key features:

Pricing:

Lifetimely’s customer review: 

Lifetimely is a solid pick for teams looking to combine profit data with detailed customer insights, especially for brands invested in long-term LTV and retention metrics.

“I've been using lifetimely for years now and I love how deep you can dive into the numbers and product journey. The team has always been really responsive with any questions and very helpful. I also use this for a quick check on profitability w/ regard to adspend and new customers.”

Ornot Online Store (US), 3 years using Lifetimely

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3. BeProfit 

BeProfit's Dashboard

BeProfit is a well-rounded profit analytics tool designed to give merchants a real-time, detailed look into their store’s financial performance. It pulls in profitability data across products, countries, shops, and sales platforms - making it useful for ecommerce businesses selling through multiple channels.

Its strength lies in offering dozens of pre-built reports and calculators, along with the ability to track how shipping, discounts, marketplace fees, and ad costs impact bottom-line profitability. The platform is especially helpful for merchants who want visibility into the nuances of their net profit without having to rely on spreadsheets.

BeProfit’s Key features:

Pricing:

BeProfit’s customer review: 

BeProfit is a good fit for merchants who want more control over their reporting and cost analysis, especially when operating across multiple geographies or sales channels.

“We've been using BeProfit for a while now and it has really helped us stay on top of our numbers. The insights are clear and useful, making it much easier to track profitability. The support team has also been incredibly helpful and kind. Highly recommend!”

Plants are Purple (Germany), 1 year using BeProfit

4. Polar Analytics 

Polar Analytic's Dashboard

Polar Analytics is built for ecommerce brands that need more than just basic reporting. As a business intelligence tool, it centralizes performance data from all your marketing and sales channels—turning it into actionable insights through customizable dashboards and automation.

Unlike traditional analytics tools that require engineering support or SQL knowledge, Polar is a no-code solution. It’s ideal for teams that want advanced KPIs like CAC, LTV, and ROAS without spending hours building dashboards from scratch.

Polar Analytics’ Key features:

Pricing:

Polar Analytics’s customer review: 

Polar Analytics is best suited for fast-scaling DTC brands and ecommerce teams looking to upgrade from spreadsheets to a robust, no-code BI platform that handles complexity.

“Excellent app that offers really great insights. The level of support you get from the polar team is outstanding, really willing to help, teach and go the extra mile. Very valuable asset to our business.”

Gardenesque (UK), 5 months using Polar Analytics

5. Finaloop

Finahoop's Dashboard

Finaloop blends accounting software with professional bookkeeping services to give ecommerce brands a clearer, tax-ready view of their financials. Designed specifically for DTC and multichannel sellers, it handles the heavy lifting of accounting—bookkeeping, inventory tracking, and real-time financial reporting—so you can focus on running your business.

Unlike general accounting tools, Finaloop tracks inventory using FIFO unit economics, syncing seamlessly with your ecommerce stack to provide accurate COGS and real-time financial clarity.

Finaloop’s Key features:

Pricing:

Each plan includes real-time bookkeeping, inventory tracking, and financial dashboards, with a 14-day free trial to get started.

Finaloop’s customer review: 

Finaloop is best for Shopify businesses looking to automate bookkeeping and tax-ready financials. It’s suited for founders who want hands-off accounting with real-time profit and loss visibility.

“The Finaloop team is very responsive and their platform has radically improved the quality and usefulness of our accounting functions. I highly recommend their tool.”

Naternal (US), 1 year using Finaloop

6. Peel: Retention Analytics

Peel's Dashboard

Peel helps you uncover insights that drive repeat purchases by focusing on the metrics that matter for retention. With built-in cohort, subscription, and product analytics, it gives you a clear picture of how customers behave over time—and where you can improve.

The standout feature, Magic Dash, uses AI to turn your retention questions into custom dashboards automatically, so you can skip spreadsheets and start making decisions backed by data.

Peel’s Key features:

Pricing:

All plans include subscription analytics, ad integrations, and a 7-day free trial.

Peel’s customer review: 

Peel is best for brands focused on customer retention and cohort analysis. It’s a good fit for teams that want pre-built metrics to track LTV, repurchase rate, and segment performance without custom setup.

“Great app and really hands-on support from their team for any reporting needs. They've been great partners!”

Biocol Labs (Portugal), 3 years using Peel

7. Daasity

Daasity's Dashboard

Daasity helps omnichannel and DTC brands unify their digital and retail data in one platform—so they can act on insights faster and scale with confidence. Designed specifically for consumer brands, it offers a flexible data infrastructure that combines out-of-the-box simplicity with full customization.

From tracking revenue across Shopify and retail to building personalized retention strategies, Daasity gives your team a reliable single source of truth—without requiring a complex data stack.

Daasity’s Key features:

Pricing:

Pricing scales based on your revenue (rolling 3-month average). This plan includes access to all core features and a 14-day free trial.

Daasity’s customer review: 

Daasity is best for established eCommerce brands that need centralized data reporting across multiple channels. It’s ideal for teams that want to build custom dashboards and sync data with other tools for advanced analysis.

“The dashboards are useful and visually pleasing. Support managers Wes & Darcy have been very helpful building custom dashboards and resolving issues for us.”

Derek Lam (US), 9 months using Daasity

Every tool on this list offers something valuable—whether it's advanced cohort analysis, real-time dashboards, or deep retention insights.

But if you're looking for a Triple Whale alternative that's built specifically for eCommerce, easy to use from day one, and powerful enough to replace spreadsheets entirely, TrueProfit is a smart place to start. It brings together profit tracking, marketing attribution, and LTV analytics in one streamlined dashboard—so you can stop guessing and start growing with confidence.

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Tracy Ng

Senior Content Executive at TrueProfit & SEO/Content Specialist

Tracy is a senior content executive at TrueProfit – specializing in helping eCommerce businesses scale profitably through content. She has over 4 years of experience in eCommerce and digital marketing editorial writing. She develops high-impact content that helps thousands of Shopify merchants make data-driven, profit-focused decisions.