Track the Metrics You Need: Custom Metrics Is Here

Your business is unique. And so are your metrics.
Every business measures success differently. That’s why we built Custom Metrics, so you can track what matters most, your way.
Custom Metrics: Built for Every Unique Business
With Custom Metrics, you’re no longer limited by pre-built metrics. Now, you can create any metric your business needs and monitor its performance in the main dashboard.
Whether it’s a campaign-specific KPI or a specialized profitability measure, Custom Metrics gives you the freedom to track your business performance the way it actually runs.
Custom Metrics lets you:
- Create metrics tailored to your business goals.
- Define formulas based on TrueProfit’s supported metrics.
- Monitor your custom metrics in real-time right in the dashboard.
Every new metric you create updates automatically, so you never have to manually calculate numbers again.
Need Help Getting Started?
Getting started is simple. Just head to the Custom Metrics in TrueProfit and start building formulas that matter most to your business.
Want step-by-step instructions? Check out our guide here: Custom Metrics Help Doc.
Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.








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