The Hook Playbook: Design Hooks That Go Viral
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If the hook is weak, the view is over.
A lot of ad spend is wasted not because the product is bad, but because the first 3 seconds never gave it a fair shot.
After breaking down thousands of high-performing video ads, we distilled what actually moves the needle into a simple system you can use to design scroll-stopping video hooks.
Inside The Hook Playbook:
- The Science Behind Killer Hooks – A clear breakdown of how strong hooks capture and hold attention.
- The Hook Library – 30+ plug-and-play hook examples you can swipe, adapt to your product, and test in your next creative batch.
Content Marketer at TrueProfit & eCommerce Operator
I’m part of the TrueProfit content team, but before that, I’m an eCom nerd with 3 years of hands-on experience. I’ve done a bit of everything, but running high-performing ads and making sense of the numbers? That’s my thing. If it’s written here, it’s because I’ve lived it.
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