Shopify SEO: Step-by-Step Guide to Rank Higher in 2025
- Shopify SEO essentials (getting your setup right)
- Technical SEO (site speed, structure, indexing)
- On-page SEO (titles, content, keywords)
- Off-page SEO (links from other sites)
- Use a custom domain (not the .myshopify.com one): Buy a domain directly through Shopify or any provider like Namecheap or Google Domains. Then connect it in your Shopify admin under Settings → Domains.
- Set up Google Analytics, Shopify Analytics — and a profit tracker: Shopify Google Analytics tracks what’s happening on your site. Pair it with Shopify Analytics to get store-specific insights like sales, conversion rate, and traffic trends. Then add TrueProfit a profit tracker app built for Shopify to see how all your efforts impact your bottom line: net profit.
- Set up Google Search Console: Google Search Console is a must. It tells you: What keywords you’re ranking for, Which pages get seen (or ignored) by Google, If Google can actually index your store
- Pick a mobile-friendly theme: Most of your visitors see your site through a mobile view. If your site doesn’t load well on phones, your rankings will take a hit.
- Remove your store password: Before you start caring about SEO, make sure your store is public. If your store’s still behind a password wall, Google can’t see it — and won’t rank it. Go to Online Store → Preferences and disable the password page when you're ready to launch.
- Logical menus: Group your products into clear, searchable categories.
- Internal links: Link between product pages, collections, and blogs to show Google what’s important.
- Name your product pages using common search phrases (like “habanero hot sauce” instead of just “Spicy No. 5”).
- Group them into collections with clear titles, descriptions, and URLs that reflect what shoppers actually search for.
- Add those collections to your main menu so everything is easy to find — for humans and search bots.
- Open Google Search Console
- Add your Shopify store’s domain
- Submit your sitemap (yourstore.com/sitemap.xml)
- Shopify already uses WebP, a faster-loading image format.
- Use Shopify’s free image resizer to compress images before uploading.
- Save your images with descriptive file names (e.g. habanero-hot-sauce.jpg).
- Always write alt text — short descriptions that explain what the image shows (Google reads this too).
- Short-tail: broad, high-volume (e.g. “hot sauce”)
- Long-tail: more specific (e.g. “mango habanero hot sauce”)
- Google Keyword Planner
- Ubersuggest
- Search suggestions + “People also ask” on Google
- “Best hot sauces for tacos” = research intent
- “Buy habanero hot sauce” = ready to purchase
- Page titles (H1)
- Subheadings (H2, H3)
- Product titles
- Meta description
- URL slug
- Alt text for images
- Add your keyword early
- Make it specific and clear
- Example: “Mango Habanero Hot Sauce – 150ml Bottle”
- Focus on benefits + clarity
- Add keywords naturally
- Example: “Sweet and spicy mango habanero hot sauce made for flavor lovers. Ships fast.”
- Add it manually (if you’re tech-savvy)
- Use a Shopify schema app (zero code needed)
Content Executive at TrueProfit & eCommerce Content Specialist
Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.
Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.
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