Prompt Your Way To Product Pages That Sell (15+ Proven ChatGPT Prompts)
AI is changing the game for eCom merchants, making it easier than ever to build, grow, and optimize your store.
One of the most important places to start? Your product page.
In this guide, we’ll show you how to use tools like ChatGPT the right way—sharing the prompts, strategies, and lessons we’ve picked up (and put to work) to help you build product pages that actually convert.
Prompts to Build Every Part of Your Product Page
Structuring The Page
People don’t read product pages top to bottom. They scan and jump to what they care about. A clear structure makes it easier for shoppers to find answers fast and stay engaged.
The better the structure, the higher the chance they’ll stick around, and convert.
Prompts for page structure
- “I’m selling [product] to [target audience]. Act like a CRO expert and map out the ideal layout for a high-converting product page, section by section. Prioritize clarity, trust, and persuasion.”
- “Structure a product page for [product] that follows a problem-agitate-solution format, ending in a compelling offer. List each section and what should go in it.”
- “Design a mobile-first layout for a product page selling [product]. What’s the ideal scroll flow to keep mobile users engaged and drive them to convert?”
- “This is a visual-first product (e.g. fashion, home decor). How should I structure the page to showcase visuals while still persuading visitors to buy?”
- “Act like a DTC marketer with CRO experience. Based on what works best across high-performing eCommerce stores, what’s the most effective product page structure for [product]?”
- “I’m creating a one-product store. What’s the ideal structure of a landing-style product page that educates, persuades, and converts — all in one scroll?”
Writing Product Page Copy
Great copy depends on your product, niche, and audience — but most product pages share a few essentials.
With the right prompts, AI can help you write them faster and better.
Prompts for product highlights
- Often seen right under the title or price, either as a short sentence or 3–5 bullet points.
- Prompt:
- “Write one sentence that captures what this product is, what it’s made of (if relevant), and the key benefit — in a fun, engaging tone.”
- “Write 3–5 punchy bullet points that highlight the core benefits of this product. Focus on what makes it unique and valuable to the customer.”
Full product description
- “Here are the features of my product: [list]. Turn them into clear, compelling benefits that focus on what the customer truly gains.”
- “Rewrite this product description to be more persuasive, benefit-led, and easier to understand. Make it sound natural, avoid fluff, and focus on why someone should care.”
- “Here’s what my product does and who it’s for: [brief]. Write a compelling headline and a short, high-converting paragraph for a product page. Focus on benefits, not features.”
- “Rewrite this product copy to sound [fun / premium / minimalist / bold], while keeping it persuasive and benefit-focused.”
- “What are the top 3 objections a potential buyer might have about [product]? Write short responses to address them directly in the product copy.”
FAQs section
- “What are 5 common questions or objections someone might have before buying [product]? List them clearly.”
- “Write a short, helpful FAQ section for [product]. Include answers that overcome objections and build trust.”
Shipping & returns info
“Write a short, friendly shipping and returns section for this product page. Reassure customers it’s safe and easy to buy.”
Creating Product Images
You don’t need fancy gear or expensive tools to get great-looking product images anymore.
With the right prompts, even ChatGPT can help you create visuals that feel studio-quality and actually convert.
Here’s the quality you can expect — plus a few prompts to get you started.
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