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What’s a Shopify Conversion Rate?

Shopify conversion rate is the percentage of Shopify store visitors who result in conversion action, most commonly, making a purchase.

It’s calculated as a percentage:

Shopify conversion rate = (Sessions that completed checkout / Sessions) × 100

So, if 1,000 people visit your store and 30 place an order, your conversion rate is 30 ÷ 1,000 × 100 = 3%. Shopify’s Analytics tracks this automatically in its dashboard, so retailers don’t need to calculate it manually every time. 

Without further ado, here’s the average Shopify conversion rate. 

What’s a Bad Shopify Conversion Rate?

1. Add Urgency Nudges in the Checkout Page

2. Use Playful Cross-Sell Copy in the Cart

3. Sell Products Even on the Menus

4. Sell Products Even on the Menus Clear, Theme-Driven Names

5. Add Non-Shipping Links

6. Clickable Buttons & Arrows

Beyond Benchmarks: What Really Drives Shopify Conversions

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Leah Tran

Content Executive at TrueProfit & eCommerce Content Specialist

Leah Tran

Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.

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