7 Best Profit and Loss Apps to Track E-commerce Profit
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Tracking profit and loss is no longer optional. It’s essential for merchants who want to scale smarter, not harder. With rising ad costs, complex fees, and shifting margins, knowing exactly what you’re earning (or losing) per day can be the difference between growth and burnout. Profit and loss tracker app can help businesses gain immediate insight into their financial status at any moment.
In this guide, we’ve rounded up the 7 best profit and loss apps that help e-commerce brands get clarity on their numbers - automatically. Whether you're a solopreneur or scaling into multiple six-figures, these tools make profit tracking actionable and stress-free. If you're looking for a more detailed way to calculate, a profit and loss calculator app could be the perfect choice.
If you're new to this, check out our beginner-friendly guide on PnL meaning - so you can get the most value out of the tools listed here.
1. TrueProfit – Best Overall for Real-Time Profit Tracking
Track your e-commerce profits in real-time with TrueProfit, offering detailed breakdowns of revenue, net profit, and operational costs
Best for: Shopify merchants who want to see true profit in real time.
TrueProfit stands out as the go-to profit and loss application for e-commerce, specifically Shopify sellers. It automatically tracks every cost (e.g. COGS, ad spend, shipping, transaction fees, custom expenses) and updates your real-time profit with zero manual input.
Key benefits:
- Real-time net profit on 4 levels: store, ad, product and order.
- Ad spend integration (Meta, Google, TikTok)
- Auto-sync with shipping platforms
- Mobile app for on-the-go profit tracking
- Advanced analytics like LTV and CAC.
Why it’s #1 in Shopify Profit Tracker App: Instead of waiting for reports or wrestling with spreadsheets, you see your profit in real-time so you can make data-backed decisions without second-guessing.
Free trial available | Paid plans start at affordable monthly rates
2. QuickBooks Online – Best for Full-Service Accounting
QuickBooks Online provides a complete view of your business's financial health, with real-time data on sales, expenses, and profits
Best for: Brands that need an all-in-one accounting suite beyond just e-commerce insights.
QuickBooks is a trusted name in accounting—and for good reason. It automates everything from invoicing to payroll, while giving you access to professional-grade profit and loss statements. However, it’s more tailored for general small businesses than DTC brands. If you want a quick check on your financial health, try this free profit margin calculator instead.
Key benefits:
- Comprehensive accounting features
- Automated P&L and cash flow reports
- Syncs with banks, Shopify, PayPal, and more
Limitations: It doesn’t break down product-level profitability without third-party add-ons.
Pricing: Starts at $30/month for the Simple Start plan, with more features in higher tiers.
Further Reading
3. Xero – Best for Bookkeeping + Third-Party App Support
Xero gives businesses full visibility into cash flow, account balances, and invoices owed with an intuitive, accountant-friendly dashboard
Best for: Brands working with accountants or managing finances across multiple tools.
Xero offers smart financial reporting with clean UI and top-notch integrations. It’s not purpose-built for e-commerce, but its custom P&L reports can serve ecomm sellers well—especially when combined with inventory or analytics extensions.
Key benefits:
- Customizable financial reports
- Shopify, Stripe, PayPal integrations
- Scalable for multi-user businesses
Pricing: Starts at $13/month, with higher plans unlocking advanced features and multi-currency support.
Further Reading
4. Bench – Best for Hands-Off Bookkeeping Services
Bench’s profit and loss app simplifies your monthly financial overview with clear visuals.
Best for: Founders who want white-glove bookkeeping without lifting a finger.
Bench is more than an app—it’s a service that assigns you a dedicated bookkeeper. Each month, they deliver a tidy profit and loss report, ready for decision-making or tax filing. It’s ideal if you want stress-free, done-for-you accounting.
Key benefits:
- Dedicated human bookkeeper
- Monthly P&L summaries emailed directly
- Year-end tax-ready financials
Pricing: Starts at $299/month, which includes bookkeeping and P&L delivery. Premium plan with tax filing available.
Further Reading
5. Hurdlr – Best for Solo Entrepreneurs
Hurdlr’s profit and loss app gives solo entrepreneurs a real-time view of earnings, expenses, and tax estimates—all in one mobile-friendly dashboard.
Best for: Dropshippers or freelancers needing lightweight, mobile-first tracking.
Hurdlr automatically tracks income, expenses, and tax estimates in real time. It’s perfect for one-person shops looking to stay profitable without diving into spreadsheets. However, it lacks SKU-level profitability insights.
Key benefits:
- Real-time profit calculation
- Automatic mileage and expense tracking
- Mobile app with easy setup
Pricing: Free basic plan available; Pro plan at $10/month unlocks real-time tax estimates and more.
Further Reading
6. Zoho Books – Best for Growing Multi-channel Sellers
Best for: Ecomm brands selling across Amazon, eBay, Etsy, and Shopify.
Zoho Books offers robust accounting tools with automation, inventory syncing, profit and loss statement app integration and P&L reporting. While not built solely for DTC brands, it’s highly adaptable and great for scaling across sales channels.
Key benefits:
- Strong multi-channel support
- Automation for invoicing and payments
- P&L reporting with custom tags and filters
Pricing: Starts at $15/month, with tiered plans offering advanced analytics and inventory features.
Further Reading
7. Wave Accounting – Best Free Bookkeeping App
Wave’s free profit and loss statements and cash flow charts help early-stage brands stay financially organized without monthly fees.
Best for: Bootstrapped merchants and early-stage brands.
Wave delivers core accounting features for free—including clean profit and loss statements, basic invoicing, and payment tracking. It’s ideal if you're just starting out and want to keep tabs on income without a paid plan.
Key benefits:
- Free P&L tracking and reports
- Easy-to-use dashboard
- Ideal for freelancers and microbrands
Pricing: Free forever for core features. Optional payment processing and payroll services incur small fees.
Further Reading
Which Profit & Loss App Should You Choose?
If you’re a growing e-commerce merchant, TrueProfit is hands down the best app to track your real-time profitability. It removes the guesswork, shows you exactly where your money is going, and helps you stay lean while scaling fast.
Need full accounting? Consider QuickBooks or Xero. Want bookkeeping done for you? Bench is a great pick. Just starting? Wave can help you get organized.
Understanding your P&L isn’t just about finance—it’s about making smart, confident business decisions every day. Whether you're testing new products, scaling ads, or prepping for tax season, these tools help you stay on top of your numbers so you can focus on what matters: growth.
Ready to stop guessing and start growing? Try TrueProfit free and see your real profit today.
Further Reading
Profit and Loss Apps FAQs
Can I do my own profit and loss statement?
Yes, you can create your own profit and loss (P&L) statement using tools like Excel, Google Sheets, or apps like TrueProfit. Simply list your total income and subtract your expenses to calculate net profit. Alternatively, you could try using a profit and loss tracker app to automate the process.
How to keep track of profits and losses?
Track profits and losses by regularly recording income and expenses. Use automated tools like TrueProfit or accounting software to generate real-time P&L reports without manual entry.
What is the best profit and loss chart?
The best profit and loss chart visually compares revenue, cost of goods sold, and net profit over time. TrueProfit offers real-time P&L charts that update automatically for e-commerce sellers.
How can I make a quick profit and loss?
To create a quick P&L statement, subtract your total expenses from your total revenue over a set period (e.g. monthly). Use a template or a profit tracker app to speed things up.
Does the IRS require a profit and loss statement?
Yes, the IRS may require a P&L statement if you're self-employed or running a small business, especially during audits or when applying for loans or deductions.
How to calculate profit and loss for small businesses?
Profit and loss = Total Revenue – Total Expenses. List all income sources, subtract COGS and operating expenses to get your net profit for a given period.
Does Excel have a profit and loss template?
Yes, Excel offers free P&L templates. You can also find downloadable templates online or use custom spreadsheets tailored for your business type.
What is the best way for a small business to track expenses?
The best way is to use software like QuickBooks, TrueProfit, or Wave to categorize and track expenses automatically. This reduces manual errors and keeps your books organized.
What are the 3 steps to calculating profit & loss?
- /Add up all revenue.
- Subtract cost of goods sold (COGS).
- Subtract all operating expenses. The result is your net profit or loss.
Who can complete a profit and loss statement?
Anyone can complete a P&L—business owners, accountants, or bookkeepers. Tools like TrueProfit make it easy for non-accountants to generate P&L statements automatically.If you're new to this, check out our beginner-friendly guide on PnL meaning - so you can get the most value out of the tools listed here.
Tracy is a senior content executive at TrueProfit – specializing in helping eCommerce businesses scale profitably through content. She has over 4 years of experience in eCommerce and digital marketing editorial writing. She develops high-impact content that helps thousands of Shopify merchants make data-driven, profit-focused decisions.
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