Shopify vs Shopify Plus: Which Fits You in 2025?
- Customizable checkout: Get full control over your checkout experience using checkout.liquid
- Unlimited staff accounts: No cap on the number of team members you can add
- Multiple storefronts: Run up to 9 expansion stores from a single Plus account
- Built-in B2B selling tools: Manage wholesale and retail in one backend, with features like company profiles, price lists, and payment terms.
- Automation with Shopify Flow: Automate repetitive tasks like tagging VIP customers or routing high-value orders — without relying on third-party apps.
- Lower transaction fees: Benefit from reduced fees, especially if you use Shopify Payments.
- Dedicated support: Work with a Merchant Success Manager and get priority 24/7 support when issues arise.
- Higher cost: Starts at ~$2,000/month, which may not pay off if sales volume is low.
- Longer setup: Advanced features require developer resources and time.
- May be overkill: Smaller brands may not need advanced B2B or checkout tools.
- Annual contracts: Requires a 12-month commitment, limiting flexibility.
- Shopify Plus replaces extra tools (apps, dev costs, third-party workarounds) with built-in solutions.
- Transaction fees are waived for most orders using Shopify Payments, which can add up fast at higher volumes. 👉 Check Shopify fees calculator for fully understanding.
- The more you scale, the more Shopify Plus helps you save time, reduce errors, and manage complexity.
- Do any of the Plus features solve real issues your store is facing today?
- Will solving them grow your revenue enough to justify the added cost — without eating into your margins?
Founder of TrueProfit & eCommerce Profitability Expert
Harry Chu is the Founder of TrueProfit, a net profit tracking solution designed to help Shopify merchants gain real-time insights into their actual profits. With 11+ years of experience in eCommerce and technology, his expertise in profit analytics, cost tracking, and data-driven decision-making has made him a trusted voice for thousands of Shopify merchants.
Harry Chu is the Founder of TrueProfit, a net profit tracking solution designed to help Shopify merchants gain real-time insights into their actual profits. With 11+ years of experience in eCommerce and technology, his expertise in profit analytics, cost tracking, and data-driven decision-making has made him a trusted voice for thousands of Shopify merchants.
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