10+ Essential Black Friday Apps to Maximize Your Sales in 2025
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Black Friday 2025 will once again be the busiest and most competitive shopping event of the year. Whether you’re designing limited-time coupons, handling massive traffic, or tracking your true profit margins, the right tools can help you move faster, sell smarter, and keep your profit intact.
Here are 10+ essential Black Friday apps that every eCommerce brand should install ahead of the big event.
App Name | Best For | Pricing |
|---|---|---|
ADU | Automatic discounts | Starts at $9.99/month |
DupDub | Affiliate links analytics | Starts at $15/month |
OutGrow | Giveaways & quiz maker | Starts at $22/month |
BOGOS | Bundle upsell | Starts at $29.99/month |
BDOW | BFCM pop-ups & banners | Free |
Swym | Restock alert | Free |
Tidio | AI customer support | Starts at $29/month |
Modash | Influencer analytics | Starts at $299/month |
Currency Converter Plus | Multi-currency converting | Starts at $9.99/month |
TrueProfit | BFCM profit analytics | Starts at $35/month |
1. ADU – Best for Automatic Discounts
ADU is the perfect tool for merchants who want to automate Black Friday coupon/discount promotion. With ADU, you can create a wide range of offers — from BOGO (Buy One Get One) and tiered discounts to gift-with-purchase promotions — all within a few clicks. Once set up, the app runs your discount logic seamlessly in the background, automatically identifying which offer best fits each order.
Best Features:
- Automatically set discount based on custom rule
- Apply your promotions seamlessly across multiple design
- Activate ready-to-use promotions with a single click
- Show discounts and upsells before customer complete the order
Customer Review:
Customers love Discounty for its intuitive promotion tools and beautiful design features. One Spoiled Dog Treat Co. shared how the app streamlined their sales campaigns—from countdown-based flash sales to “Buy 2, Get 10% Off” discounts—while eye-catching badges and widgets made their products stand out.”
Pricing: Free to install. Paid plan starts at $9.99/month.
2. DupDub – Best for Affiliate Links Analytics
At its core, DupDub is a link shortening and tracking tool that helps merchants to create short links, track conversions and manage their affiliate partners during Black Friday. Using conversion tracking APIs, Dub attributes every signup and sale generated from affiliates’ shortened links, giving retailers a clear view of their influencers/KOLs performance.
That said, while DupDub excels at link tracking and affiliate management, it doesn’t support coupon code distribution. This can be a drawback for affiliates who rely on promo codes to drive conversions on Black Friday.
Best Features:
- Create dual-sized link - rewarding both the referrer and the referred customers
- Track every click, lead, and purchase on influencers affiliates or word-of-mouth referrals
- Analyze link insights based on location, device and browser type
- Offer 1-click global payments to over 89 countries.
Customer Review:
Merchants choose Dub.co for its powerful link analytics and complete branding control. Santiago Galán said he picked Dub over SharePreview because it lets him brand the link itself — a small detail that, as he noted, makes a huge impact on conversions.
Pricing: 3-day free trial. Paid plan starts at $15/month.
3. OutGrow – Best for Giveaways & Quiz Maker
Outgrow is a no-code platform that designs, launches, and tracks giveaway campaigns in every type such as social media contests, referral programs, or leaderboard competitions during Black Friday.
Merchants can start by selecting from over 1,000 optimized templates designed for different types of contests. Then, using the intuitive editor, they can customize everything to fit the brand and BFCM campaign goals.
What makes Outgrow truly special is that it provides more than just a giveaway tool, such as quizzes, chatbots, polls&forms, and surveys, all designed to help engage audiences and generate leads in Black Friday and other holiday events.
Best Features:
- Access over 1,000 pre-designed templates of giveaways
- Automatically collect valuable lead information
- Embed campaigns seamlessly in landing pages, chat, popups, and more
- Seamlessly integrate with over 1,000 tools to analyze participant behavior.
Customer Review: Many businesses use Outgrow to build interactive quizzes that fit seamlessly with their brand. Galit R. said she especially loved its design flexibility and customization tools that let her create a quiz perfectly aligned with her goals.
Pricing: Starts at $22/month.
4. BOGOS – Best for Bundle Upsell
Originally built for designing Free Gifts, BOGO now is one of the best upsell apps for Shopify. It provides fully gifting solutions with a lot of promotion types including BOGO, Buy X Get Y, free gift with purchase, tiered discount, volume discount, and more, helping merchants increase AOV and overall BFCM sales.
With BOGOS, merchants can set Black Friday gift offers based on cart value, cart quantity and product packs. Each gift can be automatically added to the carts, removing all friction through customer BFCM shopping.
Best Features:
- Offer free gifts, BOGO, or Buy X Get Y deals with auto-add to cart and pop-up gift selection.
- Design bundles with classic packs, mix-and-match combos, or the Bundle Builder to let customers build their own box.
- Apply volume discounts or target discounts on the cheapest or most expensive item.
- Boost sales at checkout with upsells, “frequently bought together,” or thank-you page offers.
- Highlight promotions using progress bars, daily deals, gift icons, and gift thumbnails.
Customer Review:
Merchants picked BOGOS as one of the top-rated apps for free gift promotions. They appreciate its easy setup, flexible options, and reliable performance during high-traffic sales. As GingerChi put it, it’s “an effortless tool for running store promotions.”
Pricing: Starts at $29.99/month
5. BDOW – Best for BFCM Pop-ups & Banners
BDOW! is a free WordPress plugin that lets merchants design exclusive promotion pop-ups, forms, and advanced targeting rules. Thanks to its own built-in formatting and extensive design options, merchants can make the pop-up blend naturally in online stores even in the free version.
Another standout feature is its built-in email marketing service, allowing retailers to send welcome messages to new subscribers collected through popups. Though not as advanced as dedicated email platforms, it’s a practical, all-in-one solution for small merchants and beginners.
Best Features:
- Design on-brand forms and pop-ups
- Manage multiple pop-ups in one single site board
- Set custom display rules to target every types of site visitors
- Integrate directly with Klaviyo, WordPress, Kit, Keap, Salesforce, and more
Customer Review:
Many merchants choose BDOW! for its beautifully designed and high-converting popups. Casey Smith shared that after adding an exit-intent popup with a promo code, she got a $120+ order in just 20 minutes—and said BDOW! popups are “the nicest ones I’ve ever used.”
Pricing: Free.
6. Swym – Best for Restock Alert
Swym is the back-in-stock alerts app that's built to help track demand for out-of-stock or pre-order products.
Thanks to its full integration with the most popular marketing and CRM tools such as Klaviyo, HubSpot, MailChimp, and Postscript, Swym lets you send personalized SMS and email alerts for back-in-stock items.
The app's analytics also give you a clear picture of your BFCM performance by revealing your most in-demand products, high-performing variants, and top-value customers, helping you tailor future marketing campaigns around real customer interest.
Best Features:
- Automatically notifies customers via email or CMS when a product is back in stock.
- Track sign-ups per product and other performance metrics to better plan restocks.
- Keeps shoppers engaged and loyal instead of leaving your store.
- Seamlessly integrate with marketing tools and CMS platforms like HubSpot, Klaviyo, Mailchimp, Postscript, Yotpo, and more.
Customer Review:
Merchants love Swym for how easily it keeps shoppers informed and sales flowing. Wellington Apothecary shared that the app helps automate customer orders, reduce admin work, and instantly alert shoppers when products are back in stock. They also love that Swym shows exactly how many customers are waiting for each out-of-stock item—making restocking decisions effortless.
Pricing: Free to install. Paid plan starts at $19.99/month.
7. Tidio – Best for AI Customer Support
Tidio is a helpdesk management software that will save merchants through the BFCM traffic spikes. It provides a range of customer support solutions like AI chatbots, multi-channel messaging and live chat, so merchants can respond faster and better in BFCM. Plus, its Lyro AI chatbot can totally handle up to 70% of chats automatically while ensuring accurate answers across all platforms.
Best Features:
- Offer AI-powered chatbots that can automatically answer questions using on-brand resources.
- Create pre-chat surveys and forms to collect visitor information
- Set up automated workflows to engage visitors during BFCM
- Seamless integrate with live chat, email, social media in one single dashboard
Customer Review:
Merchants love Tidio for keeping customer chats quick and smooth. Cliff & Pebble shared that everything from live chat to automated replies works seamlessly. They said Tidio made a real difference in how they connect with customers and called it a must-have for any store that values simple, reliable communication.
Pricing: Starts at $29/month
Further Reading
8. Modash – Best for Influencer Analytics
Partnering with influencers is one of the high-impacting marketing ideas for Black Friday. And with Modash, merchants can confidently try this tactic knowing their influencer performance is tracked accurately.
Modash is an influencer marketing platform known for its extensive influencer database up to 250M+ and emphasis on micro-influencers. It's built to help brands discover, track, measure, and optimize influencer campaigns across multiple platforms like Instagram, YouTube, TikTok, and more - providing a complete picture of your BFCM influencer campaign performance in a single dashboard.
Best Features
- Access 250M+ verified creators across Instagram, YouTube, TikTok, and more.
- Find niche influencers by audience demographics, engagement rate, follower count, and location.
- Detect fake followers and analyze audience authenticity before partnering.
- Measure campaign performance with analytics on reach, engagement, and ROI.
Customer Review:
Merchants love Modash for how easily it helps them find and track the right influencers. BioTechUSA France shared that they begin every influencer campaign using Modash’s Discovery tool to find the right creators that fit their goals and easily monitor how their content performs over time.
Pricing: Starts at $299/month.
9. Currency Converter Plus – Best for Multi-Currency Converting
Currency Converter Plus is essential and suits merchants selling in multiple markets. It helps automatically spot shopper's locations and convert product prices in their local currency in real-time. It now supports over 220 currencies, including even cryptocurrencies and precious metals, making sure your store is friendly no matter where your customers shop from. By doing so, it helps merchants fully capture global sales during this busy BFCM period.
Best Features:
- Instantly detects customer locations and displays prices in their local currency.
- Supports 222 currencies, including cryptocurrencies and precious metals.
- Updates exchange rates every minute for real-time accuracy.
- Works automatically with no manual setup required.
Customer Review:
Merchants love Currency Converter Plus for how effortlessly it converts their product prices. As Else Sil said "prices convert automatically and look great on the site, making it smooth for global stores like us".
Pricing: Free to install. Paid plan starts at $9.99/month.
10. TrueProfit – Best for BFCM Profit Analytics
BFCM is the most high-impact sales event of the year—every decision you make can either skyrocket your revenue or cut deep into your profitability twice as fast as on a normal day. That’s why thousands of Shopify merchants never start their BFCM season without making sure their net profit tracking is fully set up.
TrueProfit is the #1 Shopify Net Profit Analytics app that helps take the guesswork out of BFCM profitability. It automatically calculates your true profit by factoring in every cost—COGS, ad spend, shipping, and fulfillment—so you can confidently run BFCM knowing your profit and loss are accurately tracked.
With the app, merchants now can make data-backed decisions that maximize their profit and keep their stores profitable through the most fast-paced, high-stakes shopping event of the year.
Best Features:
- Track key financial metrics, including net profit, net profit margins, product costs, ad spend, shipping fees, and more in real-time.
- Compare performance over time via P&L reports, spotting the peak profit and slowdown.
- Identify and scale profitable products so you can focus on promoting items that truly boost profit during the sale.
- Measure ad performance accurately based on its true contribution to net profit across all channels.
- Monitor overall profitability across multi-stores in one single dashboard.
Customer Review:
Merchants who use Trueprofit say it is completely "a game-changer in tracking profitability and overall store financial performance". As DIYative™s say, they appreciate TrueProfit’s real-time profit insights and automated tracking that saves hours of manual work - making decision-making far more efficient.
Pricing: 14-day free trial. Paid plan starts at $35/month.
Final Thoughts
Black Friday is the most intense time of the year for eCommerce, and having the right tools can make all the difference. From automating discounts to tracking profits and managing customer engagement, these apps ensure every part of your store runs efficiently. So when Black Friday arrives, you’ll have everything in place to sell more, stress less, and walk away with record-breaking profit.
Further Reading
Black Friday Apps FAQs
Which app gives the highest discount?
No app automatically gives the “highest discount.” Apps like Koupon let you control how deep your discounts go, while BOGOS or bundle offers provide value without heavily cutting into your margin. Always base discount depth on profit analytics from tools like TrueProfit.
Are there free Black Friday apps?
Yes. Many of these tools offer free plans or trials, especially marketing utilities like RaffleCopter, Quicky, or Currency Converter. Test them early to find what best fits your store’s workflow before the shopping rush begins.
Are Black Friday deals better than Prime Day?
Generally, yes—especially for independent Shopify merchants. Prime Day is mainly Amazon-focused, while Black Friday spans multiple platforms, channels, and customer segments. It also leads directly into the holiday season, meaning every sale you make has higher long-term value.
Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.
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