7+ Proven Tactics to Maximize Profits in 2025 (+Examples)

Black Friday remains one of the most important shopping events of the year. But maximizing profit isn’t just about slashing prices—it’s about smart strategies, careful planning, and keeping your net profit in sight. Here are 7+ proven tactics to help you make the most of Black Friday 2025.

1. Allow Customers to Pre-Order Early Black Friday

One of the worst profit killers during Black Friday is running out of your high-margin, best-selling items too soon. Not because you sold out successfully, but because you didn’t know they were going to be this season’s top sellers.

The second nightmare? Losing your most valuable customers—those shoppers who carry most of your Black Friday performance—because their favorite products ran out of stock. When both things happen, your profit takes a hard hit. 

To prevent that, allowing customers to pre-order before Black Friday is one of the smartest ways. Pre-orders give you early signals of what customers truly want, so you can prepare stock accordingly, ensuring your best sellers are always available throughout the sale period.

The perfect rule is to make 80% of your products available to all customers, while reserving 20% of high-demand or limited items exclusively for VIPs. This way, your loyal customers always have access to their favorites, and your most profitable items don’t sell out too early while it totally can work harder for your Black Friday profit. 

2. Add Last-Minute Item to Your Black Friday Sales

We could say this is a risky game — but also one of the most worth trying if you want your profit to skyrocket during Black Friday. The idea is simple: keep one of your most potential products off the main sale and add it as a surprise drop at the last minute.

With this strategy, you can protect your profit margin by letting your loyal customer segment access it first through Early-access email campaigns. This gives your VIPs a sense of exclusivity while ensuring your most valuable audience gets priority.

Then, tease the mystery exclusive discount ahead of the official Black Friday event for all shoppers. Create anticipation with hints like “Something big is coming” or “A surprise deal drops soon.”

This way, you re-engage your customer before the sale ends and drive shoppers back to your store for one more purchase.

3. Extend Your Black Friday Sale Campaign

Make your sale last longer and your profit higher, that’s all about this tactic. 

Some brands launch “deal of the hour” campaigns, dropping fresh offers throughout the weekend, while others roll out daily deals up to 10 days before the main event. The approach might vary, but the goal stays the same: extend your sale to capture every type of shopper since every shopper behaves differently during Black Friday. 

Early birds are your loyal customers — they start browsing early and buy fast to secure their favorites. Reach them with a warm-up campaign one to two weeks before Black Friday featuring sneak peeks, early-bird offers, or exclusive pre-sale access.

Deal hunters make up the biggest group. They chase urgency and thrive on FOMO. Flash deals, limited-time bundles, and countdown offers are perfect to drive their impulse purchases during peak hours.

And then there are the last-minute shoppers, who either hold out for the best possible deal or just forget until the end. Convert them with a “final-hour” or “extended 24 hours” email campaign that gives them one last chance to shop while keeping the urgency high.

By doing so, you fully cover Black Friday sales funnel, increasing the chance of earning more profit. 

4. Tease Value Before Dropping the Discount

A well-timed teaser helps customers plan their budgets around your offers rather than your competitors’. It nurtures brand awareness days or even weeks before the sale, meaning your store isn’t fighting for attention at the last minute when inboxes and feeds are flooded with promotions.

More importantly, customers who already understand your product’s worth are less likely to wait for extreme discounts. They’re ready to buy at a healthy margin because they perceive value before price -  leading to higher conversion rates and repeat orders even after the biggest deals are over.

5. Design Offer with Profit Margin in Sight

We hope you don’t see Black Friday as a game where the brand with the biggest discount wins. Here's why: The best offer isn’t always the biggest discount — it’s the one that still makes profit for your business after all cost. 

A good rule: Never discount more than one-third of your margin unless you’re confident in a major volume spike.

That said, the only way to know exactly  if a discount still brings profit is to look at your current margin and estimate how many more sales you’d need to cover the reduced margin. For example, with a 30% profit margin and a 10% discount, you’d need around 50% more sales to earn the same profit.

To play this game safely, take a moment to break your Black Friday coupon code/offer down. Estimate your product cost (COGS), expected sales volume, discount rate, and potential profit margin. Once you see the full picture, you’ll know which offers confidently boost the bottom line —and which ones might quietly put you at a loss before Black Friday even begins.

6. Cross-Sell/Bundle for Profit Goal

One of the most effective ways to protect your profit margin during Black Friday is to increase your average order value — not by raising prices, but by encouraging customers to buy more in a single transaction.

When you offer deep discounts, your profit per item inevitably shrinks. But if you can get shoppers to add one or two more high-profit margin products to their cart, you’ll immediately make up for the reduced margin without needing to cut costs elsewhere.

To make it work, set up related or complementary items on the product page or cart page. Or suggest bundles or volume offers that naturally go together to lift total profit per transaction.

Closely Track Black Friday Profitability

When we talk about tracking Black Friday profitability closely, we mean keeping profit at the center while monitoring all other key financial and performance metrics alongside it. This approach helps you instantly understand how profitable your store truly is—and easily trace any bottlenecks that need fixing to improve results in real time.

TrueProfit is the #1 Shopify Net Profit Analytics that gives you that complete profitability view. It automatically tracks your real net profit by factoring in every cost—COGS, ad spend, shipping, fulfillment, and more—so you always know what’s truly paying off. Instead of reacting blindly to sales spikes or ad shifts, you can make confident, data-backed decisions that protect your margins even in the most high-stakes sales season of the year.

Here’s how TrueProfit helps you stay profitable during Black Friday:

By keeping profit and performance in focus, TrueProfit gives you the clarity to run smarter campaigns, double down on winning products, and turn Black Friday chaos into a well-optimized, profitable event.

Harry Chu

Harry Chu is the Founder of TrueProfit, a net profit tracking solution designed to help Shopify merchants gain real-time insights into their actual profits. With 11+ years of experience in eCommerce and technology, his expertise in profit analytics, cost tracking, and data-driven decision-making has made him a trusted voice for thousands of Shopify merchants.

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